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SALES AND MARKETING IN PORT

Purpose:

  • Providing participants with necessary, thorough and practical knowledge in sales marketing skills specializing in port operation and management.

Participant:

  • Director, manager and employee working at ports, terminals, … and all other participants being in need of knowledge development in related field.

Course content:

No. Module Content
1 Logistics awareness and logistics services Logistics services
Transportation services (Air, sea, multi-model)
Yard and warehouse services (domestic warehouse, bonded warehouse, CFS warehouse)
VAS (Customs declaration, cargoes receipt and shipping, packing, …)
Detail formalities of logistics services
Import-Export (Trading contract, common Incoterms)
Transportation, yard and warehouse services (Bill of ladings; Airway bills; multi-modal bill of ladings; responsibilities of Logistics companies to warehouse storage and shipping)
2 Port, and port services awareness Port overview (Roles of ports and hinterland connection)
Port activities (main activities and container terminal planning)
Port services and elements affecting service quality)
3 Sales & Marketing
proficiency
Marketing and customer behaviors
Roles and qualification of a sales-marketing staff
Marketing and sale services
4 Port marketing Port marketing
Definition of port marketing 
Function and roles of port marketing
Weakness of current port marketing in logistics chain
Fundamental content of port marketing.
Finding new customers and building up customers loyalty
Port marketing development and completion strategies
Setting up marketing activities base on core relationships
Efficiency on marketing activities towards customers base on port logistics administration and management.
Port logistics and marketing in the global supply chain.

Duration: 56 hours

Lecturer:

  • Experienced Vietnamese teachers and foreign teachers working in related field.

Course materials:

  • Tan Cang-STC will provide participants with learning materials in the first day of this course.

Certification:

  • After accomplishing this course, participants will be provided with national certification issued by Tan Cang-STC if the participants have attended at least 80% of the total duration.

Besides, Tan Cang-STC also provide courses in order with:

  • Appropriate course content (according to participants’ experience and knowledge)
  • Appropriate learning time

For further information please visit our website www.tancang-stc.vn, www.facebook.com/tancang.stc or contact us directly:

Thank you very much for your interest,