SALES AND MARKETING IN PORT
Purpose:
- Providing participants with necessary, thorough and practical knowledge in sales marketing skills specializing in port operation and management.
Participant:
- Director, manager and employee working at ports, terminals, … and all other participants being in need of knowledge development in related field.
Course content:
No. | Module | Content |
1 | Logistics awareness and logistics services | Logistics services |
Transportation services (Air, sea, multi-model) | ||
Yard and warehouse services (domestic warehouse, bonded warehouse, CFS warehouse) | ||
VAS (Customs declaration, cargoes receipt and shipping, packing, …) | ||
Detail formalities of logistics services | ||
Import-Export (Trading contract, common Incoterms) | ||
Transportation, yard and warehouse services (Bill of ladings; Airway bills; multi-modal bill of ladings; responsibilities of Logistics companies to warehouse storage and shipping) | ||
2 | Port, and port services awareness | Port overview (Roles of ports and hinterland connection) |
Port activities (main activities and container terminal planning) | ||
Port services and elements affecting service quality) | ||
3 | Sales & Marketing proficiency |
Marketing and customer behaviors |
Roles and qualification of a sales-marketing staff | ||
Marketing and sale services | ||
4 | Port marketing | Port marketing |
Definition of port marketing | ||
Function and roles of port marketing | ||
Weakness of current port marketing in logistics chain | ||
Fundamental content of port marketing. | ||
Finding new customers and building up customers loyalty | ||
Port marketing development and completion strategies | ||
Setting up marketing activities base on core relationships | ||
Efficiency on marketing activities towards customers base on port logistics administration and management. | ||
Port logistics and marketing in the global supply chain. |
Duration: 56 hours
Lecturer:
- Experienced Vietnamese teachers and foreign teachers working in related field.
Course materials:
- Tan Cang-STC will provide participants with learning materials in the first day of this course.
Certification:
- After accomplishing this course, participants will be provided with national certification issued by Tan Cang-STC if the participants have attended at least 80% of the total duration.
Besides, Tan Cang-STC also provide courses in order with:
- Appropriate course content (according to participants’ experience and knowledge)
- Appropriate learning time
For further information please visit our website www.tancang-stc.vn, www.facebook.com/tancang.stc or contact us directly:
- Company email: info@tancang-stc.vn
- Mr. Loc : (+84) 0902 733 933, email: locdq@tancang-stc.vn
- Ms. My : (+84) 928 372 796, email: myht@tancang-stc.vn
- Ms. Linh: (+84) 1225 510 846, email: linhpm@tancang-stc.vn
- Ms. Xuân: (+84) 903 725 338, email: vn_anhxuan@tancang-stc.vn
Thank you very much for your interest,